Episodes
Episode 026: Cicerone: ensuring the beer is being served as the brewer intended
Certified Cicerone and cookbook author, John Scholl has been marketing a small lifestyle company for over ten years, has worked in media, and is an avid homebrewer. This led him to take up the mantle as Marketing Manager for the Cicerone Certification Program in 2015.
read moreEpisode 025: Power to the Mob - Beer Crowdsourced by Craft Enthusiasts
Henry Schwartz started off his entrepreneurial journey as a teenager by owning and operating Board to Death Skate Shop, which he had until he started at the University of Wisconsin-Whitewater. Upon graduation, he started MobCraft Beer—a crowdsourced brewery that turns people’s ideas into beer.
read moreEpisode 024: The Maine Beer Box: an outside the box promotion
Sean Sullivan has lectured internationally on sustainable surfboards, done product design for an outdoors retailer, and cofounded a bi-local gift card company. He is the Executive Director of the Maine Brewers’ Guild where he has two goals to accomplish.
read moreEpisode 023: Your brewery Untappd: connecting people with beer
Tim Mather is an original co-founder of Untappd: the app that blends mobile technology, social sharing, and a love for all things beer. After getting his degree in graphic design at the Brooks Institute, Tim mocked up what would eventually become Untapped.
read moreEpisode 022: Teaming Up with Local Artists to Create Labels of Art
Mike Brenner is a one-of-a-kind brewer as he takes brewing as seriously as he takes supporting Milwaukee’s local art scene.
read moreEpisode 021: Using Instagram to Keep Taps Flowing (Part 2 of the Holy Trinity Series)
Allison Brown is the social media director, accounts manager, and an owner at Asheville Brewing Company. She’s been evolving her craft since the days of Myspace and has tackled modern day social platforms as they have arisen.
read moreEpisode 020: The Jester King approach to product differentiation
Jeffery Stuffings is the owner and founder of Jester King Brewery in Austin Texas. After brief stint in law he began to burn out and turned to homebrewing as a creative outlet. And thus Jester King was born in 2007 and started down its path of being an authentic farmhouse brewery.
read moreEpisode 019: Annual Summer Seasonal Packaging Design Contest
David Geary has come from learning to brew in a 1,000-year-old castle in Scotland to opening D.L. Geary’s Brewing. The brewery has kept their marketing aesthetic seeped in tradition and heritage.
read moreEpisode 018: Brewery Tours – 100,000 people can’t be wrong
Josh has been a Lakefront Brewery tour guide or as his title reads, a “Brewery Navigation Specialist”, for just over five years. In that time, he’s given over 2000 tours to people from all over the world, including professional football players, country music stars, national comedians and brewery owners.
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