Info

Market The Brew

The Market The Brew podcast was created for people with a passion for craft beer that want ideas, inspiration, and resources for taking craft beer(s) to market. Specifically, brewery owners; brewery marketing staff; sales/distribution people; and marketing service providers with a focus on the craft beer industry. This is a weekly exploration of the marketing of craft beer. Our conversations include reviewing actual case histories of most unique, exciting and effective strategies, campaigns, and promotions. Digging into how problem or opportunity was identified; what was the thinking/idea and where did it come from. What worked and didn’t work. And, the results produced in the marketplace. Our vision is that Market The Brew will be a source of ideas, inspiration, and marketing resources.
RSS Feed
Market The Brew
2024
February


2023
December
November
October
July
May
April
March
February
January


2022
December
November
August
July
June
May
April
March


2018
June
May
April
March
February


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
September
August
July
June


All Episodes
Archives
Now displaying: July, 2016
Episode 009: Mug Club 0
Jul 26, 2016

Tanner Brethorst, Brewery Chief of the Port Huron Brewing Company. Tanner has a degree in Agricultural Business Management at the University of Wisconsin – Madison. While in school he landed a summer intern position at Tyranena Brewing Company in Lake Mills, WI.  After finishing his degree, Tanner furthered his brewing education at the Siebel Institute in Chicago.  He studied in both Chicago and in Munich, Germany. Tanner has worked with Lake Louie Brewing in Arena, WI, and Capital Brewery in Middleton, WI.

On January 2nd, 2011, at the behest of his family, Port Huron Brewing Company began renovation in Wisconsin Dells. Beer for sale in kegs went out the door in mid-April 2012.

Episode 008: Email Marketing 0
Jul 19, 2016

Shawn Decker and Cesar Marron are the principal owners of Sketchbook and their wives, Alice George and Amy Wilkinson, are active business partners. Today we will be talking to Alice George. Alice is a writer, consultant & teacher. She published her first book of poetry titled “This Must Be The Place” in fall of 2008. As a visual artist, Alice creates, exhibits and sells her work out of her Evanston studio. She is active in service to Chicago-area nonprofits including the Main- Dempster Mile. Alice handles a lot of the marketing activities for Sketchbook.

Episode 007: So you want to open a tap room? 0
Jul 12, 2016

In Episode 003 we discussed with Trent Yackzan, owner of Sudwerk Brewing Company, his marketing strategy of opening multiple tasting room locations. We’re going to drill down on this idea with our guest, Kyle Wilson, Senior Designer with HDA Architects. Kyle has a Bachelor of Architecture from the University of Kansas and an MBA from Webster University. He is a Registered Architect in several states including Missouri and California. As Senior Designer, he creates solutions for clients and coordinates with the HDA project team.

Episode 006: Preparing the transition from self distributing to selling thru a distributor 0
Jul 5, 2016

This episode’s guest is Eric McNeil, founder of Aquanaut Brewing Company. Aquanaut is in the Bowmanville neighborhood of Chicago. Eric started his professional career in graphic design and has been making Aquanaut's labels himself. After getting bit by the homebrewing bug, Eric took the Siebel Institute's "concise" course in brewing technology and he's spent a significant amount of time shadowing professional brewers on the job to learn his craft.

1
©2022