This episode’s guest is Brian Corbett.
Brian has 20 + years experience at Bokland, a company that specializes in large format Point Of Sale for the Beer Industry. You will know them as Beer Sign Specialists. They create products that will help you, the craft brewer, compete against larger competitors.
Marketing The Brew Case History
Brian's Favorite Business Book
The World Is Flat by Thomas L. Friedman
“About how there are no borders in the world any longer in any way. The funny part about the book to me is that when it comes to the beer industry, the converse is true. When the rest of the world is looking at China as their supplier for cheap goods, the craft beer industry is looking in the US because that is what is important to them.”
Brian’s Favorite Marketing Resource
“While it is a huge industry by sales numbers, it is still relatively small by the amount of brewers.”
Distributors such as DeCresente Distributing
Brian’s epiphany beer:
“I just love the company and for whatever reason that beer is just great.”
