Zac Triemert of Brickway Brewery has a Bachelor’s in Microbiology from the University of Wisconsin. He has a master’s degree in Brewing and Distilling from Heriot-Watt University in Edinburgh, Scotland. And, he’s the creator of, what Craft Brewing Business has dubbed, “The best promo we’ve ever seen”.
Zac’s 3 keys to a successful business
1). Build a Brand
2). Brew quality beer
3). Marketing message
Marketing The Brew Case History
Beer Amnesty Week was on opportunity for local customers to trade in their tired and expired beer for a six pack of Brickway Beer.
This create a massive challenge – what to do with all the beer collected?
Check out videos of the many creative ways that Zac dispensed of all these dud suds:
The marketing firm Zac worked with to create Beer Amnesty Week:
Marketing the Brew Lesson Learned
Being Louder Sooner – execution – “ideas are shit if you don’t execute them”
The Brickway logo was created by tattoo artist Dave Koenig
Zac’s contact info:
Web: http://www.drinkbrickway.com/
Twitter: @BrickwayOmaha
Facebook: https://www.facebook.com/Brickway-Brewery-Distillery
