Episodes
Episode 029: Beer Tourism: the Sacramento Beer Frontier
Aaron O’Callaghan is Sacramento native into travel, beer, curiosity and conversations. He has a background in environmental biology, freshwater systems, and mapping. Aaron is the creator of the Sacramento Beer Frontier – a unique passport program partnered with all 54 breweries in the Sacramento area.
Episode 028: The Magic of Brewery Rebranding
Matt Henderson hails from Verona, Virginia and is a graduate of Hampden-Sydney College with a B.S. in Biology. After college, Matt worked for Scott Fly Rods in Colorado for a few years.
Episode 027: Oh Beautiful Beer: highlighting the best in craft beer design
Harvey Shepard fell in love with beer packaging as a kid after gazing upon a Coors Light bottle shaped as a baseball bat. During his college years, Harvey needed a portfolio to showcase his graphic design work. Many portfolios at the time piggybacked on blogs, so he launched Oh Beautiful Beer – a blog showcasing innovative and well-designed beer labels and packaging. Since its launch, Oh Beautiful Beer has become a central hub for highlighting the best graphics and design the craft beer industry has to offer.
Episode 026: Cicerone: ensuring the beer is being served as the brewer intended
Certified Cicerone and cookbook author, John Scholl has been marketing a small lifestyle company for over ten years, has worked in media, and is an avid homebrewer. This led him to take up the mantle as Marketing Manager for the Cicerone Certification Program in 2015.
Episode 025: Power to the Mob – Beer Crowdsourced by Craft Enthusiasts
Henry Schwartz started off his entrepreneurial journey as a teenager by owning and operating Board to Death Skate Shop, which he had until he started at the University of Wisconsin-Whitewater. Upon graduation, he started MobCraft Beer—a crowdsourced brewery that turns people’s ideas into beer.
Episode 024: The Maine Beer Box: an outside the box promotion
Sean Sullivan has lectured internationally on sustainable surfboards, done product design for an outdoors retailer, and cofounded a bi-local gift card company. He is the Executive Director of the Maine Brewers’ Guild where he has two goals to accomplish.
Episode 023: Your brewery Untappd: connecting people with beer
Tim Mather is an original co-founder of Untappd: the app that blends mobile technology, social sharing, and a love for all things beer. After getting his degree in graphic design at the Brooks Institute, Tim mocked up what would eventually become Untapped.
Episode 022: Teaming Up with Local Artists to Create Labels of Art
Mike Brenner is a one-of-a-kind brewer as he takes brewing as seriously as he takes supporting Milwaukee’s local art scene.
Episode 021: Using Instagram to Keep Taps Flowing (Part 2 of the Holy Trinity Series)
Allison Brown is the social media director, accounts manager, and an owner at Asheville Brewing Company. She’s been evolving her craft since the days of Myspace and has tackled modern day social platforms as they have arisen.