Episodes
Episode 011: In-store Tastings
Barley John’s Brew Pub was founded by John Moore and his wife, Laura Subak in 2000.
In addition to the brewpub, there is an on-site vegetable garden providing seasonal produce and hops for use in their cooking and brewing. Previously, John was a brewer for James Page Brewing Co.
Episode 010: Marketing at The Point of Decision
This episode’s guest is Brian Corbett.
Brian has 20 + years experience at Bokland, a company that specializes in large format Point Of Sale for the Beer Industry.
Episode 009: Mug Club
Tanner Brethorst is the Brewery Chief of the Port Huron Brewing Company.
He has a degree in Agricultural Business Management at the University of Wisconsin – Madison and while in school he landed a summer intern position at Tyranena Brewing Company in Lake Mills, WI.
Episode 008: Email Marketing
Today we will be talking to Alice George. Alice is a writer, consultant & teacher. She published her first book of poetry titled “This Must Be The Place” in fall of 2008. As a visual artist, Alice creates, exhibits and sells her work out of her Evanston studio. She is active in service to Chicago-area nonprofits including the Main- Dempster Mile. Alice handles a lot of the marketing activities for Sketchbook.
Episode 007: So you want to open a tap room?
In Episode 003 we discussed with Trent Yackzan, owner of Sudwerk Brewing Company, his marketing strategy of opening multiple tap room locations. We’re going to drill down on this idea with our guest, Kyle Wilson, Senior Designer with hda Architects.
Episode 006: From Self Distributing to Selling Through a Distributor
Eric started his professional career in graphic design and has been making Aquanaut’s labels himself. After getting bit by the homebrewing bug, Eric took the Siebel Institute’s “concise” course in brewing technology and he’s spent a significant amount of time shadowing professional brewers on the job to learn his craft.
Episode 005: The Holy Trinity of Social Media
Before she wandered into the vast wilderness that is craft brewing… and Portland, Alisha Durgin got her Bachelor’s Degree in Public Relations from Champlain College in Burlington, VT.
Episode 004: The Ambassador Program
Our guest is Trent Yackzan of Sudwerk Brewing Company in the Davis, CA.
I first met Trent in January of 2016 at a San Francisco Beer Week event called SourFest. Of the 38 sours, my favorite beer was Trent’s barrel aged sour doppelbock called Uncle Fester.
Episode 003: Multiple Tasting Rooms
Our guest is Trent Yackzan of Sudwerk Brewing Company in the Davis, CA.
I first met Trent in January of 2016 at a San Francisco Beer Week event called SourFest. Of the 38 sours, my favorite beer was Trent’s barrel aged sour doppelbock called Uncle Fester.
