Episode 005: The Holy Trinity of Social Media

Episode 005 - The Holy Trinity of Social Media

Before she wandered into the vast wilderness that is craft brewing… and Portland, Alisha Durgin got her Bachelor’s Degree in Public Relations from Champlain College in Burlington, VT.

Then, in 2014, she moved to Portland and became the Social Media & Marketing Coordinator for the Laurelwood Brewing Company. Alisha handles a variety of marketing activities for Laurelwood including managing and generating content for each of their social media outlets.

Marketing Strategy

User Generated Content

The Holy Trinity of Social Media Networks:

Twitter
Facebook
Instagram

Listen to Podcast for:

When to boost a post
Creating a database of photos to create content on the fly
Instagram – for the beer geeks

”In terms of social media I differentiate the brand mostly with voice. That’s the most important thing with social media. I try to put a lot of my own personality in it. I try to come off as fun.”

Marketing Differentiator

The place where friends and family meet

“A place where families can go to have a beer, great food, and the kids can play and have fun. Laurelwood pubs have play areas for children and parents sit next to them; each has fun in their own area!”