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Market The Brew

The Market The Brew podcast was created for people with a passion for craft beer that want ideas, inspiration, and resources for taking craft beer(s) to market. Specifically, brewery owners; brewery marketing staff; sales/distribution people; and marketing service providers with a focus on the craft beer industry. This is a weekly exploration of the marketing of craft beer. Our conversations include reviewing actual case histories of most unique, exciting and effective strategies, campaigns, and promotions. Digging into how problem or opportunity was identified; what was the thinking/idea and where did it come from. What worked and didn’t work. And, the results produced in the marketplace. Our vision is that Market The Brew will be a source of ideas, inspiration, and marketing resources.
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May 12, 2022
In 2020 the USA Today rated Milwaukee as the 2nd best beer scene in the US second to St Louis, MO. One of the breweries that helped Milwaukee make this list is The Explorium Brewpub. Mike Doble, like the beers he brews, is deep and complex on the inside and wrapped in a playful and unpretentious exterior.  If you live in the Milwaukee area you are familiar with Mike as his name and his brewery are in the news quite often. As a self-proclaimed Type A personality, he has trouble sitting still. He is very active both personally and professionally on social media and makes no apologies for anything that he says or posts. During the Covid shutdown most people made the transition from office to work from home. The service industry took a huge hit with regulations and reductions to their usable space. As most brewery owners were trying to figure it all out, Mike was planning a second location.

Listen in as Mike Talks about opening his second location.

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