Nate is a proud member of the Rhinegeist family in Cincinnati (the Big Apple of the Midwest), valuing friendship and positivity in life and work.
While he started off slinging flavor grenades for Rhinegeist, Nate now works as the Strategic Operations Manager thanks to his liberal arts education from Colby College (Go Mules!) in International Studies and Education.
Cheers to the first of the day and always be Geistin’.
Marketing The Brew Case History
Creating Spoof Video to promote your brand
Macklemore and Ryan Lewis’ music video, Downtown, has over 124,000,000 views on YouTube in 12 months.
Downtown: the Rhinegeist spoof video, has over 45,000 views.
“I saw what the music video was all about and I just connected with it. I’m a scooter lover and that song is all about scooters and mopeds and crusin’ around downtown and I just sort of resonated with the message of the music video what it was about and just sort of fell in love with the song.”
“I happen to be on a trip to visit some friend out in Seattle…and I was listening to that song and I’d just seen the music video and for whatever reason my not musically inclined brain just kind of made this connection that you could say the word ‘rhinegeist’ to sound how they say the word ‘downtown’ in the chorus of that song and I just started rolling and thought maybe I could…I started rewriting some of the lyrics in my head and I thought I’ve got this plane ride to Seattle why don’t I just go for it!”
Quote from the interview:
This one gives Steve (a boomer) hope:
“Clearly (I’m) not that technically savvy despite being a millennial.”
The team of Rhinegeist collaborators:
Music Video Key Players
Zack Moscow (Music Production), Jonathan Reynolds (Video/Editing), Nate Yelton (Video/Editing), Dan Klemmer (Vocals/Creative), and Luis Gallardo (Creative).
Steve’s favorite quote from the video:
“Fresh wax on my ‘stache I’m ready”
The Rhinegeist logo was created by Helm’s Workshop out of Austin, TX
