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Market The Brew

The Market The Brew podcast was created for people with a passion for craft beer that want ideas, inspiration, and resources for taking craft beer(s) to market. Specifically, brewery owners; brewery marketing staff; sales/distribution people; and marketing service providers with a focus on the craft beer industry. This is a weekly exploration of the marketing of craft beer. Our conversations include reviewing actual case histories of most unique, exciting and effective strategies, campaigns, and promotions. Digging into how problem or opportunity was identified; what was the thinking/idea and where did it come from. What worked and didn’t work. And, the results produced in the marketplace. Our vision is that Market The Brew will be a source of ideas, inspiration, and marketing resources.
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Now displaying: Page 1
Feb 9, 2023

This brewery has been super lucky as it has grown in a Milwaukee Suburb. What started out as a house the brewer/owner and his family lived in later turned out to have been zoned as a brewery 100 plus years earlier when the house was built. This home brewer who found his passion for beer at a Friday Night Fish Fry at another Milwaukee brewery. Each Friday he would stop in for fish, ask a lot of questions and then spend the weekend brewing. 

The more he brewed the greater his passion for brewing grew. He finally found a job at a brewery in Illinois that would help him to experience how to run a brewery and help him on his path to his own brewery. 

With a brewery in his basement, licensed and permitted to sell packaged beer, he started to sell barrel aged beers in bottles out of his house on Saturdays once a month. You had to pre-buy and drive by to pick up your beer during the hours they had specified. If this sounds a little rigid, it is because they started selling beer during the global covid pandemic.  

If you were going to open a brewery, this was definitely the route that you’d want to take. You could almost say that the planets started to align for this brewer as he and his wife discussed the future of their home, and the business. 

But I don’t want to ruin the story. Listen in as Danielle and Travis talk to this new brewer about his unique entry into the world of brewing and brewery ownership.

 

 

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