Episodes
Episode 047 – Our Merger Made Great Business Sense
Download EpisodeSubscribe on iTunes When 2 complimentary breweries combine forces, the strength each possesses increases the combined exponentially. While each company enjoyed linear growth separately, together they see the potential each brings to the relationship to...
Episode 046 – A Few Minutes With Andrew Coplon
Andrew Coplon is the Founder of Secret Hopper and Craft Beer Professionals. Having spent the past 20 years managing a foodservice that oversees large events at sports and entertainment venues across the country, Andrew learned that it’s about more than just a baseball game or concert. It’s about creating an overall exceptional customer experience. Andrew has taken this belief and combined it with his passion for craft beer to help breweries monitor their tasting rooms, increase their in-house revenues, and learn to differentiate as the craft beer industry soars past 9,000 breweries. In addition, Andrew has successfully built a community of 14,000+ Craft Beer Professionals dedicated to the growth and betterment of craft beer across the United States.
Episode 045 – Meet The Kleven’s
We are Travis and Danielle Kleven, the new Hosts of the Market the Brew podcast. Living in Milwaukee has led us to discovering some great beers and even better breweries. We look forward to finding interesting stories from breweries all across the country to share with you.
Episode 044: A Crescendo of Convergent Brewery Collaborations
This is our first Market the Brew profile of a Brewery In Planning. Our two guests, Christian Layke and Brett Robinson, are the cofounders of a brewery that will be opening in the DC area in the next 6 months.
We’ll be diving into their marketing strategy to build up excitement and visibility around their opening.
Episode 043: Using Podcasts to Share Brews, Brands, and Stories
Download Episode Subscribe on iTunes This episode is a two-parter and it’s about podcasting as a medium to promote your brew. Have you noticed that podcasting, like craft beer, has blown up in the past few years? When it comes to beer podcasts, I find that they fall...
Episode 042: Crafting Successful Events to Match Successful Beers
This episode is about driving traffic – butts in barstools.
Specifically, the use of events in creating a compelling reason to come and visit.
We are getting the perspective on this from two different breweries.
Episode 041: Craft Happiness at Foothills Brewing
Ray Goodrich has bounced around from dream job to dream job—starting his post college life as a marine mammal trainer at Sea World. Then he decided to pick up a few Emmys by producing SEC football for Fox Sports.
Episode 040: Origin Stories: the heart and soul of a brewer’s journey
This is a special compilation episode!
We pull the origin stories and behind the brand stories from 6 previous Market The Brew episodes.
Episode 039: Location Hunting: Standing On the “Brink”
Sarah and John McGarry are a husband and wife duo and are part of a five-person ownership/leadership team that runs Brink Brewing Company in College Hill, Cincinnati. Even though Sarah and John are located in Denver, the pair both have integral roles in the brewery’s operation.