Episodes
Episode 020: The Jester King approach to product differentiation
Jeffery Stuffings is the owner and founder of Jester King Brewery in Austin Texas. After brief stint in law he began to burn out and turned to homebrewing as a creative outlet. And thus Jester King was born in 2007 and started down its path of being an authentic farmhouse brewery.
Episode 019: Annual Summer Seasonal Packaging Design Contest
David Geary has come from learning to brew in a 1,000-year-old castle in Scotland to opening D.L. Geary’s Brewing. The brewery has kept their marketing aesthetic seeped in tradition and heritage.
Episode 018: Brewery Tours – 100,000 people can’t be wrong
Josh has been a Lakefront Brewery tour guide or as his title reads, a “Brewery Navigation Specialist”, for just over five years. In that time, he’s given over 2000 tours to people from all over the world, including professional football players, country music stars, national comedians and brewery owners.
Episode 017: Facebook – Part 1 of the Holy Trinity Series
Our guest, Wesley Donehue, builds businesses and political campaigns. He’s the founder of Push Digital, a political, advocacy and corporate marketing agency. He’s co-owner of Frothy Beard Brewing Company and Zombie Bob’s Pizza in Charleston.
Episode 016: Flight School
Today we have with us Mike Malone and Alan Dritenbas the founders of Walking Tree Brewery in Vero Beach, Florida.
Their Florida roots are important to them, which is one of the reasons for the name “Walking Tree Brewery”. Mangrove trees live with one foot on land and one in the sea, constantly expanding their boundaries.
Episode 015: Positioning Through Visual Aesthetics
Isaac Arthur is a cofounder of CODO Design, branding firm out of Indianapolis. CODO was founded on the belief that they can create better work by directly including clients in the creative process.
Episode 014: The Craft Brewer–Distributor Relationship
This episode’s guest hails from the state of Maine where he lives with his wife, his six year-old daughter, and a hundred-pound chocolate lab.
During the final semester of his MBA in the spring of 2014, Jim O’Brien and fellow Vacationland Distributors co-founders hatched the idea for a brewer-focused craft beer distributor.
Episode 013: Alternating Proprietorships
Jeremiah Zimmer is an experienced homebrewer. He has over 10 years of work history in branding, marketing and sales. About two years ago, Jeremiah and his partners Jude La Rose and Jason Maxwell launched Hop Butcher For The World.
Episode 012: Downtown – the Rhinegeist spoof video
“I saw what the music video was all about and I just connected with it. I’m a scooter lover and that song is all about scooters and mopeds and crusin’ around downtown and I just sort of resonated with the message of the music video what it was about and just sort of fell in love with the song.”
