Info

Market The Brew

The Market The Brew podcast was created for people with a passion for craft beer that want ideas, inspiration, and resources for taking craft beer(s) to market. Specifically, brewery owners; brewery marketing staff; sales/distribution people; and marketing service providers with a focus on the craft beer industry. This is a weekly exploration of the marketing of craft beer. Our conversations include reviewing actual case histories of most unique, exciting and effective strategies, campaigns, and promotions. Digging into how problem or opportunity was identified; what was the thinking/idea and where did it come from. What worked and didn’t work. And, the results produced in the marketplace. Our vision is that Market The Brew will be a source of ideas, inspiration, and marketing resources.
RSS Feed
Market The Brew
2024
February


2023
December
November
October
July
May
April
March
February
January


2022
December
November
August
July
June
May
April
March


2018
June
May
April
March
February


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
September
August
July
June


All Episodes
Archives
Now displaying: August, 2016
Episode 012: Downtown - the Rhinegeist spoof video 0
Aug 23, 2016

Nate Seiberling is a proud member of the Rhinegeist family in Cincinnati (the Big Apple of the Midwest), valuing friendship and positivity in life and work. While he started off slinging flavor grenades for Rhinegeist, Nate now works as the Strategic Operations Manager thanks to his liberal arts education from Colby College (Go Mules!) in International Studies and Education. Cheers to the first of the day and always be Geistin'.

Episode 011: In-store Tastings 0
Aug 9, 2016

Barley John’s Brew Pub was founded by John Moore and his wife, Laura Subak in 2000. In addition to the brewpub, there is an on-site vegetable garden providing seasonal produce and hops for use in their cooking and brewing. Previously, John was a brewer for James Page Brewing Co.

Episode 010: Marketing at The Point of Decision 0
Aug 2, 2016

This episode’s guest is Brian Corbett. Brian has 20 + years experience at Bokland, a company that specializes in large format Point Of Sale for the Beer Industry. You will know them as Beer Sign Specialists. They create products that will help you, the craft brewer, compete against larger competitors.

1
©2022