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Market The Brew

The Market The Brew podcast was created for people with a passion for craft beer that want ideas, inspiration, and resources for taking craft beer(s) to market. Specifically, brewery owners; brewery marketing staff; sales/distribution people; and marketing service providers with a focus on the craft beer industry. This is a weekly exploration of the marketing of craft beer. Our conversations include reviewing actual case histories of most unique, exciting and effective strategies, campaigns, and promotions. Digging into how problem or opportunity was identified; what was the thinking/idea and where did it come from. What worked and didn’t work. And, the results produced in the marketplace. Our vision is that Market The Brew will be a source of ideas, inspiration, and marketing resources.
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Now displaying: November, 2016
Episode 015: Positioning Through Visual Aesthetics 0
Nov 29, 2016

Isaac Arthur is a cofounder of CODO Design, branding firm out of Indianapolis.

 

CODO was founded on the belief that they can create better work by directly including clients in the creative process. Currently Isaac spends most of his time traveling around the country helping to bring startup craft breweries to market through foundational positioning and brand strategy: naming, package design, responsive web design, and environmental design.

Episode 014: The Craft Brewer–Distributor Relationship 0
Nov 21, 2016

This episode’s guest hails from the state of Maine where he lives with his wife, his six year-old daughter, and a hundred-pound chocolate lab. During the final  semester of his MBA in the spring of 2014, Jim O’Brien and fellow Vacationland Distributors co-founders hatched the idea for a brewer-focused craft beer distributor. After graduation, Jim left his career in higher education to work full-time at the startup he helped create. In addition to his MBA, Jim has a B.A. in Psychology.

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