The Bridge Up Brewing story and brand is and continues to be a truly organic one. After moving back to Door County with his wife and two daughters, Trent was looking for a job that would allow him to completely immerse himself back into the culture and the community that was such an amazing part of his childhood.

One day he got a call. A brief phone conversation with Jason Estes, owner of Sonny’s Pizzeria, about the brewing process and its requirements. This call led to a face-to-face meeting to look for available space for what could someday be a brewery.

It felt very consultative in nature until the end of the meeting when Jason said, “Well, I think you are the right guy for the job.” At no point did Trent ever think this was any kind of an interview – but he is so grateful that it was.

The next few months were filled with investigating and buying brewing equipment, building relationships with grain and hop providers and designing recipes that would become the first few Bridge Up Brewing beers

However, they still needed a name, a hugely important and vital part of the business. Trent spent weeks compiling potential brewery names and filling a notebook with ideas and concepts that would someday become the brand that people know and love today.