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Market The Brew

The Market The Brew podcast was created for people with a passion for craft beer that want ideas, inspiration, and resources for taking craft beer(s) to market. Specifically, brewery owners; brewery marketing staff; sales/distribution people; and marketing service providers with a focus on the craft beer industry. This is a weekly exploration of the marketing of craft beer. Our conversations include reviewing actual case histories of most unique, exciting and effective strategies, campaigns, and promotions. Digging into how problem or opportunity was identified; what was the thinking/idea and where did it come from. What worked and didn’t work. And, the results produced in the marketplace. Our vision is that Market The Brew will be a source of ideas, inspiration, and marketing resources.
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Now displaying: November, 2017
Market the Brew 037: Diving Deep into Partnering with Designers 0
Nov 21, 2017

Ryan Wheaton has been a professional graphic designer for the last 15 years. He noticed that his design style catered itself nicely to the craft beer industry and started doing freelance design in the market around 5 years ago. He has been hosting the Branding Brews podcast where he interviews experts in the beer branding space. He is currently the Creative Director at an advertising agency. The conversation in this episode we’ll be discussing what is involved when engaging with a design resource for branding your beer.

Episode 036: Mystery Beer Drinkers Are Helping Taprooms 0
Nov 7, 2017

This is Market the Brew’s covert, cloak and dagger, Mystery Shopper episode. Our gest is “Sandi” – which isn’t our guest’s real name. Since the episode deals with the private topic of sending in mystery shoppers to a brewery, our guest has their voice masked to remain anonymous. Sandi is the taproom manager at a brewery that can accommodate around 400 people and is projected to produce between 16-18,000 barrels this year.

 

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