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Market The Brew

The Market The Brew podcast was created for people with a passion for craft beer that want ideas, inspiration, and resources for taking craft beer(s) to market. Specifically, brewery owners; brewery marketing staff; sales/distribution people; and marketing service providers with a focus on the craft beer industry. This is a weekly exploration of the marketing of craft beer. Our conversations include reviewing actual case histories of most unique, exciting and effective strategies, campaigns, and promotions. Digging into how problem or opportunity was identified; what was the thinking/idea and where did it come from. What worked and didn’t work. And, the results produced in the marketplace. Our vision is that Market The Brew will be a source of ideas, inspiration, and marketing resources.
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Now displaying: December, 2022
Dec 29, 2022

You might not be able to drown your sorrow at this episodes location, but you could sure soak them away, in beer!

Yes, soak away your sorrows, or just about anything else.  

Beer, as many of you know, has for centuries been brewed not only for our drinking enjoyment, but for its medicinal properties.  The Trappist monks of Belgium first began brewing their bock styled beers to sustain them during times of fasting.

But, Is soaking in beer good for you?

Sorry for the pun, but Hop into a beer bath for the hops. As they contain many of natures best remedies such as an abundance of polyphenols such as kaempferol, quercetin, tyrosol, ferulic acid, xanthohumol/isoxanthohumol/8-prenylnaringenin, α-bitter acids like humulone and β-bitter acids like lupulone. 8-prenylnaringenin is the most potent phytoestrogen known to date.

These compounds have been shown to possess various anti-bacterial, anti-inflammatory, anti-oxidative, anti-angiogenic, anti-melanogenic, anti-osteo porotic and anti-carcinogenic effects.

We have only been able to find 5 beer spas in the US, and several hotel chains that boast a beer spa of sorts, but European countries such as the Czech Republic have been bathing in beer for years. 

Todays podcast guest and his family have been to several of the Czech beer spas and decided to bring the experience back to the US, specifically to Chicago. 

We hope that you will join us and share these episodes with your family and friends.

Now find a comfortable place to sit, grab a glass of your favorite beer, kick back and relax and listen in as Danielle and Travis talk with Dino Sarancic of the Piva Beer Spa located in the Noble Square neighborhood of Chicago, as he shares information about himself, the beer spaand the relaxing and therapeutic effects of soaking in beer.

Cheers!

Dec 15, 2022

As part of our series on breweries opening a second location, we have episodes with Mike Doble about opening a second location during an epidemic (episode 48) and recently we launched our episode with Morgan Halska and Ryan Bandy of Indeed Brewing as they share information about opening a 2nd brewery in another state.

In this episode we are talking to a brewery that opened a second brewery within their existing brewery. Sorry if I lost you there… It is more of a branding and product differentiation thing and not so much a location thing.  But none the less a second set of branding, licensing, Alcohol and Tobacco Tax and Trade Bureau or TTB approvals, production runs and distribution does have its own unique set of challenges.

And, in addition to having 2 breweries in one location they have also taken naming their beers to a new level of fun and creativity. 

Beers such as YOLO Is My Strategy, Imperial Murder Hornet is my safe word, Bluegrass Mosh Pit, and A Fine Tapestry Of Profanity.

Find a comfortable place to sit, grab a glass of your favorite beer, kick back and relax and listen in as Danielle and Travis chat with Tom Dufek of Young Blood Beer Company and the Saturday Beer Company in Madison, Wisconsin, as he shares information about himself, the Young Blood Beer Company and Saturday Beer Company as well as their unique names and naming process.

Cheers!

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