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Market The Brew

The Market The Brew podcast was created for people with a passion for craft beer that want ideas, inspiration, and resources for taking craft beer(s) to market. Specifically, brewery owners; brewery marketing staff; sales/distribution people; and marketing service providers with a focus on the craft beer industry. This is a weekly exploration of the marketing of craft beer. Our conversations include reviewing actual case histories of most unique, exciting and effective strategies, campaigns, and promotions. Digging into how problem or opportunity was identified; what was the thinking/idea and where did it come from. What worked and didn’t work. And, the results produced in the marketplace. Our vision is that Market The Brew will be a source of ideas, inspiration, and marketing resources.
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Now displaying: October, 2023
Oct 5, 2023

Luck number 13, that was the episode that todays guest originally joined us back on September 6th, 2016.  In that episode we discuss their business model called an Alternating Proprietorship.

He also joined us again on October 17th, 2017 as part of our series on Beer & Baseball.  A 3-part series that looked at what is involved in developing a relationship with a local professional sports team. That episode, number 35, was entitled Good Ryes Wear Black at the White Sox’s U.S. Cellular Field.  The Good Ryes Wear Black, a Black IPA, was inspired by their beloved South Siders and was available in single 16oz cans at the Midwest Craft Beer Kiosk.

Well, it’s been a long time since we’ve had him on the podcast and a lot has happened since he first joined us back in 2016. But I will let you hear it all from him.

Please follow us on Facebook and Instagram to stay on top of new episodes before they’re released. And while you’re on Facebook and Instagram we hope that if you like the podcasts you’ll share these episodes with your family, friends and followers.

If not…let’s just keep that between us!

Listen in as I chat with Jeremiah Zimmer, Co-Founder of Hop Butcher for the World located in Chicago, Illinois, as he brings us up-to-date on everything at Hop Butcher.

 

Cheers!

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