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Market The Brew

The Market The Brew podcast was created for people with a passion for craft beer that want ideas, inspiration, and resources for taking craft beer(s) to market. Specifically, brewery owners; brewery marketing staff; sales/distribution people; and marketing service providers with a focus on the craft beer industry. This is a weekly exploration of the marketing of craft beer. Our conversations include reviewing actual case histories of most unique, exciting and effective strategies, campaigns, and promotions. Digging into how problem or opportunity was identified; what was the thinking/idea and where did it come from. What worked and didn’t work. And, the results produced in the marketplace. Our vision is that Market The Brew will be a source of ideas, inspiration, and marketing resources.
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Now displaying: November, 2023
Nov 30, 2023

Welcome to today's episode, where we're diving into a unique and inspiring story. Our guest today has a personal connection to a rare disease that affects only 200 people worldwide—his 6-year-old son is one of them. Instead of dwelling on the challenges, our guest has chosen a different path, asking, 'How can I make a positive impact on others with disabilities?'

In this episode, we'll explore how he's transforming his brewery into a more inclusive space for everyone. He's not just educating himself about his son's rare condition but also reaching out to understand the diverse needs of his community in Milwaukee.

Today, our hope is that you'll be inspired to take action. Visit the rare disease website and consider making a donation, the equivalent of a beer or two, to support those 200 individuals worldwide. Let's raise a glass in solidarity, showing them they're not alone in this journey.

After all, it's a reminder that, but for the grace of God, any one of us could face such challenges.

Cheers to empathy, understanding, and making a positive impact together!

Nov 16, 2023

AS THE 19TH CENTURY ENDED, THE AIRPLANE, GASOLINE ENGINE, AND OTHER ADVANCES MADE THE WORLD A BIT SMALLER.

Explorers and adventurers pushed into uncharted territories and made great discoveries. Returning to their homeland, they congregated with others of a similar nature and swapped stories and shared the artifacts they’d found. In London, New York, San Francisco and other cities, explorers’ clubs were founded for these intrepid souls to delight their peers. Lost Worlds Brewing Company borrows from the history of these original clubs.

Listen in as we explore what makes Lost Worlds a unique experiential outpost of beer and adventure.

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