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Market The Brew

The Market The Brew podcast was created for people with a passion for craft beer that want ideas, inspiration, and resources for taking craft beer(s) to market. Specifically, brewery owners; brewery marketing staff; sales/distribution people; and marketing service providers with a focus on the craft beer industry. This is a weekly exploration of the marketing of craft beer. Our conversations include reviewing actual case histories of most unique, exciting and effective strategies, campaigns, and promotions. Digging into how problem or opportunity was identified; what was the thinking/idea and where did it come from. What worked and didn’t work. And, the results produced in the marketplace. Our vision is that Market The Brew will be a source of ideas, inspiration, and marketing resources.
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Now displaying: December, 2017
Dec 19, 2017

Sarah and John McGarry are a husband and wife duo and are part of a five-person ownership/leadership team that runs Brink Brewing Company in College Hill, Cincinnati. Even though Sarah and John are located in Denver, the pair both have integral roles in the brewery’s operation. With her background in architecture and design, Sarah helped design and build out the brewery before evolving her duties into social media and promoting the brewery. John is a long-time craft enthusiast and a certified Cicerone who works in the financial tech industry by day. At Brink, John contributes to menu planning, beer style planning, and merchandise design.

Dec 5, 2017

Like most brewers nowadays, Kyle Vetter got his foot in home brewing. He has been the oak manager at Aspen Brewing, where his fondness for barrel aged beer started to grow. A Milwaukee native, Kyle wanted to bring what he learned in Colorado home. He is the founder of 1840 Brewing – an urban farmhouse brewery focused on barrel aging and blending. He lives by the saying, “Drink slow beer!”

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