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Market The Brew

The Market The Brew podcast was created for people with a passion for craft beer that want ideas, inspiration, and resources for taking craft beer(s) to market. Specifically, brewery owners; brewery marketing staff; sales/distribution people; and marketing service providers with a focus on the craft beer industry. This is a weekly exploration of the marketing of craft beer. Our conversations include reviewing actual case histories of most unique, exciting and effective strategies, campaigns, and promotions. Digging into how problem or opportunity was identified; what was the thinking/idea and where did it come from. What worked and didn’t work. And, the results produced in the marketplace. Our vision is that Market The Brew will be a source of ideas, inspiration, and marketing resources.
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Now displaying: June, 2017
Episode 026: Cicerone: ensuring the beer is being served as the brewer intended 0
Jun 27, 2017

Our guest today is a Certified Cicerone®. He’s a cookbook author. He’s been marketing a small lifestyle company for over 10 years, has worked in media, and is an avid home brewer. This experience lead him to Cicerone in 2015 for a newly created marketing role.

Episode 025: Power to the Mob - Beer Crowdsourced by Craft Enthusiasts 0
Jun 13, 2017

This episode's guest, Henry Schwartz, began his entrepreneurial career at age 13 by following his passion for skateboarding. This lead to him owning and operating, while a teenage, Board to Death Skate Shop. He had the skate shop until he went to the University of Wisconsin at Whitewater to Study Entrepreneurship and Spanish.

Upon graduation, he started MobCraft Beer, a crowdsourced brewery that turns people's ideas into beer.

In 2015 he won a Silver Medal at the GABF; in 2016 he pitched his idea on Shark Tank, and in 2017 he was named the SBA Young entrepreneur of the year.

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