Info

Market The Brew

The Market The Brew podcast was created for people with a passion for craft beer that want ideas, inspiration, and resources for taking craft beer(s) to market. Specifically, brewery owners; brewery marketing staff; sales/distribution people; and marketing service providers with a focus on the craft beer industry. This is a weekly exploration of the marketing of craft beer. Our conversations include reviewing actual case histories of most unique, exciting and effective strategies, campaigns, and promotions. Digging into how problem or opportunity was identified; what was the thinking/idea and where did it come from. What worked and didn’t work. And, the results produced in the marketplace. Our vision is that Market The Brew will be a source of ideas, inspiration, and marketing resources.
RSS Feed
Market The Brew
2024
February


2023
December
November
October
July
May
April
March
February
January


2022
December
November
August
July
June
May
April
March


2018
June
May
April
March
February


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
September
August
July
June


All Episodes
Archives
Now displaying: July, 2022
Jul 23, 2022

We have shared stories from many accomplished brewer’s whose journey started with a home brew kit they received as a gift. Many can still remember the first beer they brewed and like today’s guest, kept a journal of all the beers they have brewed since receiving that first kit. All have taken different but similar paths in their careers to get where they are today.

Our guest is still at the beginning of his journey. Building big beers from his small, but growing home brewing system. From family and friends serving as beer tasters to eventually becoming brewing assistances and servers at local beer festivals.  Today’s guest has a small group of friends that has stayed together since those early days of brewing helping this small homebrewer grow.

Each year he tries to get into more beer festivals. He relates that most reluctantly agree to let him serve and are surprised when people are talking about how good their beer is. All have invited him back to serve his beers at their festivals. But, like every homebrewer, you lose money brewing for festivals because as a homebrewer you can not charge for your beer. 

So, our guest, like so many before him, is working on his business plan. Keeping a list of potential investors, and building a fan base until he can eventually build his own brewery.  

Listen in as Danielle and Travis chat with Home Brewer Tyler Sallee owner of Nosey Neighbor Brewing as he shares his brewing journey to date, and his plans for the future.

Jul 7, 2022
This brewery is located in a county that until recently had been a dry county in central North Carolina. But in July 2008, voters decisively passed a referendum allowing beer, wine, and mixed beverage alcohol to be sold in the city for the first time in nearly sixty years. Almost 7 years later a schoolteacher and a Lowes manager who became friends, started to brew together and would eventually open the county’s first brewery EVER.  

When they first opened the goal was to use inexpensive Gildan t-shirts with a 1 color logo on back to promote the brewery within the city. Later those shirts would evolve into the same branding available in several colors. Realizing their customers had one of each color of the same shirt, they had to start developing new designs that customers and travelers would want to buy and wear.

Crafting the first couple of new designs after several of their more popular beers they began to see the sales of those shirts grow.

They needed to develop new designs on a regular basis and turn inventory of those designs faster.

Listen in as our guests share how they adopted the “buy less but buy more often” philosophy and soon began to sell through smaller quantities of apparel with new designs.

1