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Market The Brew

The Market The Brew podcast was created for people with a passion for craft beer that want ideas, inspiration, and resources for taking craft beer(s) to market. Specifically, brewery owners; brewery marketing staff; sales/distribution people; and marketing service providers with a focus on the craft beer industry. This is a weekly exploration of the marketing of craft beer. Our conversations include reviewing actual case histories of most unique, exciting and effective strategies, campaigns, and promotions. Digging into how problem or opportunity was identified; what was the thinking/idea and where did it come from. What worked and didn’t work. And, the results produced in the marketplace. Our vision is that Market The Brew will be a source of ideas, inspiration, and marketing resources.
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Now displaying: May, 2023
May 25, 2023

When his childhood dream of becoming a professional baseball player was replaced with a degree from Marquette University, he began to ask what’s next?

That started the conversation with a childhood friend and eventually lead them to Milwaukee’s first craft brewery incubator.  They spent time learning the fine art of brewing, along with the business end of owning a brewery. The incubator has helped to launch several successful Milwaukee area craft breweries. This set them up for success as they began to build their small brewery into a Milwaukee destination.

Today’s guest has many great stories about the road he’s taken to get where the business is today. Listen in to the steamy story of their first breweries melt down…literally.  And how that event put the wheels in motion, and eventually rolling them into their new location.

What started out as a love of the game, has become the cornerstone of the brewery, and has opened some very interesting doors. From the indoor wiffle ball field to the Field Of Dreams, and the upper mezzanine party space to baseball stitching on the building.

You won’t want to miss a minute of this podcast.

May 18, 2023
Randy Romens knew his beer was good when his 6 pack sold for $100 at a fundraiser.  and with their head brewer, Mitch John, constantly creating new beers, it comes as no surprise that Keg Creek has received multiple awards at the US Open Beer Championship. Listen in as we learn more about Keg Creek Brewing in Glenwood, Iowa.
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