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Market The Brew

The Market The Brew podcast was created for people with a passion for craft beer that want ideas, inspiration, and resources for taking craft beer(s) to market. Specifically, brewery owners; brewery marketing staff; sales/distribution people; and marketing service providers with a focus on the craft beer industry. This is a weekly exploration of the marketing of craft beer. Our conversations include reviewing actual case histories of most unique, exciting and effective strategies, campaigns, and promotions. Digging into how problem or opportunity was identified; what was the thinking/idea and where did it come from. What worked and didn’t work. And, the results produced in the marketplace. Our vision is that Market The Brew will be a source of ideas, inspiration, and marketing resources.
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Now displaying: January, 2023
Jan 13, 2023

We have all become familiar with the beer passports that many states and regions have.  The process is a lot like this, stop in a brewery, order a drink, get your book stamped and head off to the next location.

It is a great way to see your state, visit breweries you might not have visited without the passport, have some fun and meet some interesting people.

But what happens when the passport is much more than a tool to get people to stop in for a drink to get the stamp. What is people got much more information about craft beer, your location, your history, and access to an app that supports the passport, and it never expires? 

Now, tie the passport, the app, and social media together and you begin to develop a digital community that meets at breweries.

The Passport is only $25, but it is the best $25 you’ll spend to explore Wisconsin’s craft, distillery and food destinations. Pop for the extra $30 and begin to explore the Minnesota craft beverage community as well.

Listen in as Danielle and Travis talk to the founder and curator of the Craft Drinks Passports from Craft Notes. Find out why the Craft Drink Passports are the easiest way to explore and support local craft.  Uniquely curated, fun, and full of great stories, art, and complimentary drinks.

Passports invite you to join friends, support the best local businesses, drink some drinks, try something new, and meet new people… what’s not to love?

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